The No-content Web Pages and Search Engine Optimisation
While it is an accepted fact that contents are the soul of your web pages, you will be quite astonished to know that there exist some web pages that have achieved top ranking and website optimisation without having any content at all. Some other does have some contents but they are barely visible.
The explanation lies in your mind set and way of looking at the things. True, content is the king and will continue to be. However content does not mean 300 words jumbled together. It may not even mean any text content. Sometimes your home page may not have any considerably visible content and might only be presenting your products and services on the web. Yet with some specific key words they might be ranking very highly, even at the top, of the search engine result pages. This is the real ecommerce search engine optimisation Thus content will vary from site to site and their meaning will be corresponding to the requirements of the site. A strong brand itself can bring up tons of very natural links to your site.
Natural links are such links that webmasters have added to their respective web sites since they considered them relevant to their contents displayed. This practice is common amongst the blog users and forum sharers. If you are searching for computers then it is most likely that IBM, Compaq, ACER or HCL would prominently figure at the top of the search page with some others who are equally well known brands. They need not write all over their pages about what they are for search engine optimisation; it is self-explanatory with their presence.